NIKE RUNNING - WE RUN WITH IT
Brief: Get London amateur runners to feel proud of being a London amateur runner.
Elite marathon runners have it easy. No one on Peckham High Street is handing you a water bottle or orange slice. These hardcore pavement pushers take LDN's unhinged chaos in their stride.
To prove it, we created the Peckham Relay, a guided run on Nike's app and challenged the legendary Sir Mo Farah to complete it.
Then, we took over South London with flyposters...
Shop shutters for the early birds...
And lots of wobbly paving slabs.
NIKE - RAFAEL NADAL
Brief: Celebrate Rafa Nadal's 21st Grand Slam win.
With his 21st win, Nadal was put one step ahead of sport's most talked-about rivalries:
The 20-win tie between Nadal, Djokovic, and Federer. Advantage, Nadal.
2 words that became Nike Tennis' best performing content of all time.
