BURGER KING – THE FIVE LINES OF FIRE

 

Brief: Let 18 - 24 year olds know that Burger King flame-grills their burgers.

 

The difference between a Burger King burger and its main competitors is the grilled lines. People take them for granted, but these lines can say so much without saying anything at all. The Five Lines of Fire aims to highlight these grilled lines by challenging people to create their own five lines of fire.

 

Illustration and animation by Inguna Ziemele