CALM X CARLSBERG – CALMSBERG CAN CAROLS
Brief: Create a Christmas campaign that raises money and awareness of male suicide.
Suicide is the leading cause of death for men under 45. In addition to this, depression often reaches its highest point during the Christmas period. To raise spirits and money, we create a partnership between the charity CALM and Carlsberg. Calmsberg Can Carols allows groups of friends to go out, sing awareness raising Christmas carols and earn money for the charity.