GRAB – NEVER STOP
Brief: Relaunch Southeast-Asia's largest ride-hailing app
as 'The Everyday-Everything App'.
We felt it was important to include this project in our book as it's a great learning experience to have had at this stage in our career.
For the campaign we created a regional documentary which covered the whole of Southeast-Asia, worked in 6 different languages and turned real stories into an anthemic film alongside the legendary Director, Joseph Kahn.
But our favourite part? Getting the actual dude behind the graduation story a passport and flying him out
to star in the film. We love you, Aji, you legend.