GRAB – NEVER STOP

 

Brief: Relaunch Southeast-Asia's largest ride-hailing app

as 'The Everyday-Everything App'.

 

We felt it was important to include this project in our book as it's a great learning experience to have had at this stage in our career.

 

For the campaign we created a regional documentary which covered the whole of Southeast-Asia, worked in 6 different languages and turned real stories into an anthemic film alongside the legendary Director, Joseph Kahn.

 

But our favourite part? Getting the actual dude behind the graduation story a passport and flying him out

to star in the film. We love you, Aji, you legend.