NOKIA – MISSING CHILDREN
Brief: Promote Nokia's relaunch of the 3310.
To promote the new Nokia 3310, we created a guerilla poster campaign which highlights the problems we face around childhood smartphone addiction. In addition to the posters, we'd create a helpline, which allows concerned parents to get information on smartphone addiction and help to buy a 3310.
We even filmed some impressive bystander reactions from the window of Conrad's flat.
And no, we didn't pay anyone, we were far too poor back then.