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Brief: Promote Nokia's relaunch of the 3310.


To promote the new Nokia 3310, we created a guerilla poster campaign which highlights the problems we face around childhood smartphone addiction. In addition to the posters, we'd create a helpline, which allows concerned parents to get information on smartphone addiction and help to buy a 3310.

We even filmed some impressive bystander reactions from the window of Conrad's flat.

And no, we didn't pay anyone, we were far too poor back then.

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