RESPECT FOR ANIMALS – FUREVER
Brief: Raise awareness of the illegal sale of dogs into the fur trade.
One aspect of the infamous fur trade that many people don’t know about is the killing of millions of domesticated animals such as dogs, which are then sold on as other animal furs. To raise awareness of both this and other issues with the fur trade, we created a fake start-up company to spark huge debate and divide people. At the climax of attention, we would then reveal the truth behind the company and subsequently the fur trade.